danieldwilliam: (machievelli)
danieldwilliam ([personal profile] danieldwilliam) wrote2014-10-13 10:30 am
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On Strictly Come Dancing 2014 Twitter Followers - Early Thoughts

As part of my continued commitment to bringing you the best psephological commentary on Strictly Come Dancing and in consultation with key stakeholders and partner organisations I have expanded my routine data collection exercise to include Twitter followers.

Twitter followers ought to be a decent proxy for general levels of name awareness and popularity. Levels of Twitter support might also have a Get Out the Vote function. Both factors should point in the same direction. The more followers the better chance of winning.

So here is the table of celebrity twitter followers as at this morning. I’ll be tracking this weekly along with the bookies’ odds.

Alison Hammond 166,000
Caroline Flack 1,690,000
Frankie Bridge 1,270,000
Gregg Wallace 149,000
Jake Wood 240,000
Jenifer Gibney 10,100
Judy Murray 119,000
Mark Wright 2,540,000
Pixie Lott 1,670,000
Scott Mills 1,200,000
Simon Webbe 149,000
Steve Backshall 23,600
Sunetra Sarker 15,800
Thom Evans 30,800
Tim Wonnacott 3,572


I was surprised that Mark Wright tops the table but also by the big difference between him and the next on the list Caroline Flack. I’m surprised that Simon From Blue has so few.

One over 2 million followers. 4 over 1 million followers. 5 over 100,000. Only one under 10,000, poor old Unfortunately Named Tim Wonnacott. Second contestant out Not Jennifer Grey mustered only just over the 10k mark.

Turning to the Pro Dancers

Alijaz Skorjanic 46,100
Pasha Kovalev 63,800
Kevin Clifton 53,700
Aliona Vilani 73,600
Janette Manrara 25,900
Tristan MacManus 56,200
Anton du Beke 102,000
Karen Hauer 34,100
Trent Whiddon 9,428
Joanne Clifton 16,200
Kristina Rhihanoff 92,800
Ola Jorda 196,000
Bredan Cole 106,000
Iveta Lukosiute 28,200
Natalie Lowe 73,500


The Baby Faced Assassin Ola Jordan tops the table with 196,000 followers. This may be a function of her longevity and relative success on the show. It may be related to her cover photograph being a topless modelling shot of her covered in sand.

Unsurprisingly, Trent Whiddon, comes in bottom of the table with 9,428 followers. He’s the only pro dancer with fewer than 10,000 followers.

Both long term contestants Brendan Cole and Anton du Beke weigh in at over 100,000 followers and Kristina Rhihanoff falls just short of this milestone.

Judging by the difference in followers between Kevin Clifto and Anton du Beke I think pro dancers tend to gain followers very quickly and then slowly accumulate them. I’m not expecting Cole, Jordan, Lowe etc to gain many followers over the course of the show.

Based on Twitter followers I’d expect Mark Wright to do well and for his more than 1 million followers to keep Scott Mills in the show for a while.

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